The X Games is an annual event, controlled and arranged by the American sports broadcaster ESPN, which explores various extreme sports. Participants of the competition have the opportunity to win bronze, silver and gold medals. The 3-day competition includes music performances, vendors and other activities. The Summer X Games usually occurs in August including events such as BMX, motocross, skateboarding and more. The Winter X games usually occurs in January including events such as skiing, snowboarding and more! Founded in 1995, the games continue to grow in popularity by attracting professional athletes to compete.
The Winter X Games VIII in 2002 was the first an X Games event was televised live and also had coverage by ESPN's flagship news program, SportsCenter. Viewership across the three networks that carried coverage of the event – ABC Sports, ESPN, and ESPN2 – exceeded 2001's household average by 30% according to Nielsen Media Research. The event also reached record highs in several demographic categories. To accommodate the first-time live coverage, nighttime competitions were added, resulting in record attendance for the Aspen/Snowmass venue.